So you have realized that simply just developing a web site does not instantly assure you visitors to your website. In regards to web site traffic there’s no “Field of Dreams”. You can “build it” but “they will not come”. The world’s most expensive and beautiful web site is absolutely worthless if there is no traffic to that website.You never develop a hotel in the middle of the desert. Well,unless of course, you’ve mob connections and your name is Bugsy Siegel.

How can you get traffic to your website if your a local business? Well, it comes down to being familiar with where your prospects are looking for products and vendors. Just a few short years ago if you were trying to find an air conditioning contractor you’d probably pull out the local yellow pages and start your search. However with the expansion and availability of the internet the whole economic climate has changed in just a few short years.Currently, if you lived in Atlanta and required an Air conditioner repair service, you wouldn’t go to the phone book, but rather to the internet and use a search engine to search for “AC repair atlanta”. This particular search would bring up a listing of Search results Pages (SERP’s). The SERP’s in most cases supply you with a number of pages of results with about 10 results for every page. As an example when you do a search for “AC repair Atlanta” on the Search engine you will get more than 13,000,000 results. Although the search results only shows you 10 of the results for the very first page, after that 10 more for the subsequent page and so on and so on.

So, if your an AC service provider, and your clients are searching for area businesses on the internet, the question is, does your web site show up in the search listings when a client types in “AC maintenance atlanta”? Likewise, every bit as important as appearing in the SERP’s is what placement you have in those 13,000,000 results. If you’re at the bottom of the list no one is going to scroll through millions or even hundreds of results. Statistics tell us that 85% of people click on a listing they find on the first page of the SERP’s and the other 15% is shared by the 2nd and Third pages of results. Consequently, when you show up on page 1,2 or 3 you’re “in business”. In the event you display on page 4 or lower you will be “out of business”.

And so the key to increasing online traffic is being found by your potential clients within the top three pages of the search engines and if at all possible in the top page of the search engine.

OK, so now the big question. How do you get a website listed in the top of search engines like google? The answer to this question can be easy or complicated. The easy answer is to use a Search Engine Optimization specialist. This Search engine optimization specialist works with you to analyze your website as well as your over-all level of competition to generate a strategy which will position your site within the top of the search engines. A good Search engine optimization professional can have you ranking competitively inside of 30 – 120 days depending upon competition for your search terms. The charge for Search engine optimization services range between $100 – to hundreds of thousands of dollars again depending upon the competitive dynamics of your business. Most small local businesses will need to plan on budgeting in between $200 – $500 monthly for the services of a good Search engine optimization specialist. Compared to the cost of yellow page advertising and other sorts of advertising, Search engine optimization services and the traffic that comes from having top page website listings could be the smartest promotion dollars your small business can invest.

The complicated answer is to begin finding out how Seo works. If you’re a small enterprise and you have more time than revenue to market your business then you’re going to need to learn the particulars of Search engine optimization. There are many things you can do for your website which will increase your sites ability to rank. Simple things such as finding the proper words or keywords included in your content to the appropriate utilization of meta tags within the scope of the average guy if you possess the time to devote to it. For more information on SEO I would suggest the book “The Art of SEO” that’s available through Amazon. Google webmaster tools is another great place to start your education. Just search “Google webmaster tools” and you’ll find a lot of info to get you started.

This post is furnished by Lionheart.net a Tampa Search engine optimization firm and Tampa Website Design. If we can be of any assistance with website development, internet marketing or Search engine marketing please go to Lionheart.net or call us at 813-571-3919.